What is a TV Advert Agency?
A TV advert agency is a company that manages all of the different parts and distributes the final commercial product. They also have to plan and organise a schedule for each step of the production process as the agency in order for the client to receive the best outcome.
The agency I will be studying is called JWT based in Kensington, west London. Throughout their long history, they have been pioneers in the industry. They were the first agency to create edible advertising, measure the effectiveness of a TV commercial and send tourists into Space. Their client list includes many of the household names you’ve grown up with. Brands like Kit Kat and Andrex have been with them for decades. Others include Shell, Debenhams, HSBC, Nokia and Smirnoff, as well as newer arrivals here to grow like Reggae Reggae Sauce, Patak’s, Royal Caribbean, Ambrosia, Hovis and The Army. The long-term relationships they have built with so many of their clients are a testament to the consistent quality of our ideas and the commitment of our Account teams. JWT have had involvement in adverts such as such as Hovis, Kleenex, Kit Kat, HSBC, OXO, Territorial Army, Debenhams, Shell, Nestle, Olympics and Paralympics, Yorkie, Mr Kipling, Reggae Reggae Sauce, Harvester, The Oscars, Patak’s and Bing.
They are an agency that connote social media massively and operate in a different way. From their website you can see that they use different animations to show the different clients that they have previously worked with. Their website has many links and blog posts from social media websites such as Facebook and Twitter. I think that this webpage is very hard for the user to navigate through as it seem too complex and informal. It also doesn't provide much relevant information that possible clients may be looking for, I therefore think that it doesn't meet its purpose. The colour scheme used also for their website look unprofessional, I think that this makes the company seem unorganised and target clients would choose another competitor over them because of these issues. On the other hand, JWT have worked and contacted with very high up clients in all different industries, such as the CEO of the large electronic manufacturer LG.
